All sessions with full descriptions Monday, June 2nd TIME EVENT 7:30 am – 8:30 am Registration and Breakfast 8:30 am – 8:45 am Lori Bitter Welcome 8:45 am – 9:45 am Opening Keynote Gene Cohen Mirror Mirror on the Wall, What is Aging After All? [ session description ] 9:45 am – 10:30 am Bill Benson The Politics of Aging in the 21st Century [ session description ] 10:30 am – 10:45 am Break 10:45 am – 11:45 am Keynote 2 Joe Pine Rendering Authenticity in Boomer Marketing [ session description ] 11:45 am – 12:30 pm Keynote 3 Jonathan Pontell Keeping Up With Generation Jones [ session description ] 12:30 pm – 1:30 pm Jim Emerman Lunch/Live Interview with WSJ Reporters [ session description ] 1:30 pm – 3:00 pm Mary Brown Social Networking Panel [ session description ] 3:00 pm – 3:15 pm Break 3:15 pm – 4:00 pm Richard Adler Boomers: The Next 20 Years [ session description ] 4:00 pm – 5:15 pm Boomers and Media Panel [ session description ] 5:15 pm – 5:30 pm Glenn Ruffenach Wrap-up 5:30 pm – 7:30 pm Networking Social Tuesday, June 3rd TIME EVENT 7:00 am – 7:45 am Optional Morning Event 7:30 am – 8:30 am Breakfast 8:30 am – 8:45 am Lori Bitter Opening 8:45 am – 9:45 am Opening Keynote Anne Wall Recognize Me For The Boomer That I Am [ session description ] 9:45 am – 10:30 am Ann Mack Gen X: Flirting with 40 [ session description ] 10:30 am – 10:45 am Break 10:45 am – 11:15 am Keynote 2 Wendy Reid Crisp Boomer Grandparents [ session description ] 11:15 am – 12:30 pm Christine Holt Meet the Boomer Grandparents— A Lifestage Redefined (Live Focus Group) [ session description ] 12:30 pm – 1:30 pm Lunch 1:30 pm – 2:15 pm M. Isabel Valdés Latino Boomers Today! [ session description ] 2:15 pm  – 3:00 pm Single Boomers Panel [ session description ] 3:00 pm – 4:15 pm Phil Klafta, Mike Meyers, Stephen Croncota Marketing to Boomer Men [ session description ] 4:15 pm – 4:30 pm Lori Bitter Wrap-Up NOTE: CONFERENCE END TIME FOR DAY 2 HAS CHANGED TO 4:30 PM

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