JWT BOOM’s LiveWire Magazine features unique insights into consumers age 40+, bringing readers innovative thinking from Boomer and mature market thought leaders; timely reviews of cutting-edge research; new tactics and strategies that resonate with Boomers and beyond; and discussion on the latest news and trends related to this growing market. As a LiveWire subscriber, you’ll stay up-to-speed on valuable information, such as:

• How to talk to women over the age of 40
• Expert opinions on the trends and implications of online usage and digital technology for the 40+ consumer market
• How recent research sheds light on marketing strategies
• The latest business, marketing, and 40+ market publications that are making waves

This 16–20 page glossy publication is edited by Lori Bitter, President at JWT BOOM, and former Senior Vice President at Age Wave. LiveWire Magazine is published quarterly by Paramount Market Publishing.

All LiveWire: The Summit participants will receive a complimentary one-year subscription to LiveWire Magazine.

To Subscribe to LiveWire
Join our growing readership and receive fresh and relevant content about consumers age 40+. To subscribe, simply visit www.paramountbooks.com where you can search “LiveWire” and place your order. The price for a one-year subscription is $99.00. Your subscription will begin with the issue closest to the date of your order.

To Contribute to LiveWire
Do you have insight into consumers age 40+? Share your knowledge about a topic area that affects the Boomer and mature markets such as finance, housing, technology or healthcare. How about the travel industry? Or education?

To contribute an article to LiveWire, please contact JWT BOOM at info@jwtboom.com. Please indicate: the topic you’d like to write about; the estimated length of your article (one page/approx 500 or two pages/approx 900 words); and your credentials on the subject matter. We are open to a variety of content areas, forms and styles. If your proposal is accepted, our magazine staff will work with you to plan, edit and produce your piece. Joint authorship is welcomed.

LiveWire contributors gain valuable exposure to a diverse readership including CEOs, nonprofit leaders, government officials and entrepreneurs. As a contributor, you will receive a one-year complementary subscription to LiveWire (a $99.00 value) along with ten additional printed issues of the publication in which your piece appears.