What Is LiveWire: The Summit?
LiveWire: The Summit, (formerly titled Beyond the Numbers) is JWT BOOM's annual conference exploring proven strategies and best practices for marketing to Baby Boomers. The event will take place June 2-3, 2008 in downtown San Francisco.
Now in its 7th year, LiveWire: the Summit continues to draw the best minds in the business. Each year professionals with expertise and interest in reaching out to Boomers convene to exchange valuable information in a dynamic learning environment.
As a participant, you will gain access to a vibrant collection of speakers, panels, workshops and special networking events showcasing sharp thinking and innovative businesses. Not only will you walk away with proprietary, cutting-edge research and targeted communication expertise, but also strategies for turning this valuable information into actionable sales, marketing and communication tools.
Read a review by David Wolfe, ageless marketing expert, of our 2007 conference in Las Vegas.
What Topics Will Be Explored?
LiveWire: The Summit's 2008 topic areas include:
- The latest trends in Boomer shopping
- Implications of Generation X members turning 40
- The explosion of social networking
- Reaching out to Boomer men
- A look inside the minds of Boomer grandparents (live focus group)
- Much more!
Who Should Attend LiveWire: The Summit?
- Marketing, sales and advertising professionals looking for the latest research and expert thinking about Boomer and mature market targets
- Business leaders who want to advance their understanding of the 40+ market and learn best practices for reaching out to these powerful consumers
- Media members who are seeking fresh data on Boomers and access to thought leaders on this increasingly important demographic
- Students who want to gain exposure to and dialogue with professionals and academics who share their interests
- Anyone who sees the value in increasing their knowledge about the largest segment of the US population with the highest discretionary income
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Who has attended in the past?
Following are some of the companies and organization that have participated in LiveWire: The Summit (formally Beyond the Numbers).
1800Mattress
7-Eleven, Inc.
A & E Television Networks
AARP
Abbot Pharmaceutical Products
ABC Networks
Abercrombie & Kent
ADM - Archer Daniels Midland Co.
Aetna, Inc.
AIG American General Corp
Alaska Travel Industry Association
Alberto-Culver USA, Inc.
Allstate Insurance Co.
American Express
American Greetings
American Medical Association
Ameriprise Financial, Inc.
Amtrak-National Railroad Passenger Corp.
Anheuser-Busch Inc.
AOL
AOL Time Warner
Apple Computers, Inc.
Arizona Biltmore Resort & Spa
AstraZeneca
AT&T
Avis Rent-A-Car
Avon Products
Bank of America
Baptist Healthcare
Barnes & Noble
Bausch & Lomb
Bayer Pharmaceuticals
Benjamin Moore
Best Buy Co., Inc.
Birds Eye Foods
BJ's Wholesale Club
Blue Shield of California
Bose Corporation
British Airways
British Tourist Authority
Broyhill Furniture
Bulova
Burson-Marsteller
Campbell Soup Company
CBS Inc.
Celebrity Cruises
CHICO'S
Cingular
Circut City Stores
Cisco Systems, Inc.
Classic Residence by Hyatt
Coca-Cola North America
Coldwater Creek, Inc.
Coldwell Banker
Colgate-Palmolive Co.
Comcast
CommonHealth LP
Comp USA
Countrywide Financial Corporation
Cruise West
Deloitte & Touche LLP
DePuy Orthapaedics
Diageo
Discovery Networks
Dow Jones & Company, Inc.
Duracell
E & J Gallo Winery
Eastman Kodak Company
Ebay
eHarmony.com
Elizabeth Arden
Energizer
Eons, Inc.
Erickson Retirement Communities
Exclusive Resorts
Fairmont Hotels & Resorts
Fidelity Investments
Fireman's Fund
Focalyst, LLC
Ford Motor Company - Trucks & SUV's
Fox Mobile Entertainment
FTD, Inc.
Gap Inc
GE Financial
Geico Insurance
General Mills, Inc
General Motors - Chevrolet
Gillette Company
Glaxo Smith Kline
Golf Digest Companies
GQ Magazine
Hallmark Cards, Inc.
Hanesbrands
Healthfirst
Helene Curtis Business Units
Hewlett Packard Company
Hilton Hotel Corp.
Holland America
Home Depot, Inc.
Home Shopping Network
HSBC Bank
Humana, Inc.
Hunter Douglas
ING Americas
Intel
JetBlue Airways
Jim Beam Brands
Joe Boxer Co
Johnson & Johnson
Kellogg
Kimberly Clark
Kimpton Hotels
Kiplinger
Kohler Company
Kraft
LG Home Appliances
Lifetime Television
Lincoln Financial
L'Oreal USA
Lufthansa German Airlines
M.A.C. Cosmetics
Maidenform
Mail Boxes Etc.
Marvin Windows and Doors
MasterCard America
Mattel - Radica
McCann-Erickson New York
Mercedes Benz USA
Merck & Co., Inc.
Merrill Lynch
Mexico Tourism
Microsoft
Mighty Ducks of Anaheim Hockey Team
Moet Hennessy USA
MORE Magazine
Motorola, Inc.
MSNBC.
MTV Networks
National Association of Homebuilders
Nestle USA
New York Life
Nintendo
Nutrisystem, Inc.
Orbitz LLC
Organic, Inc.
Palm, Inc.
Parade Magazine
Peace Corps
Pfizer Inc.
Phillips Consumer Electronics
Prevention Magazine
Price Pfister Faucets
Procter & Gamble
Publishers Clearing House
Purina Pet Care
Radisson Hotel Corporation
Reader's Digest
Reebok, International
Rent-A-Center Inc.
Roadway Express
Roche Pharm-Boniva
Royal Caribbean Cruises Ltd.
Saatchi & Saatchi
Sag Harbor Apparel
Saks Fifth Avenue
San Diego Chargers Football Team
Sara Lee
Schereing-Plough Corporation
Schwans Food Company
Scripps Fine Living
ServiceMaster
Sharp Electronics
Smithsonian Magazine
Sony
Sotheby's Inc.
Sprint Corporation
Stanford University
Starwood Hotels & Resorts
Swiss Army Brand
T. Rowe Price
Talbots, Inc.
Tap Pharmaceuticals, Inc.
Target
The Cleveland Clinic
The Coca-Cola Company
The Hartford
The Home Depot
The New York Times
The Timberland Company
The Wall Street Journal
ThirdAge Inc.
Timberland Company
Time, Inc.
TiVo, Inc.
Toyota Motor Sales USA, Inc.
Tribune Publishing
Tropicana Resort & Casino
Turner Broadcasting Sales
TV Land
U.S. Tennis Association
Unilever
Verizon Wireless
Wachovia
Walt Disney Parks and Resorts
Warner Brothers
WebMD Health
Wellpoint, Inc.
Wild Oats Markets, Inc.
Woolrich Apparel
Wyeth Consumer Healthcare
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Is There Anything Special About the Conference?
Yes! LiveWire: The Summit is more than just an educational and networking event—it's a forum for brainstorming, story swapping and innovating with like-minded professionals.
Each year, the conference includes special events where participants have the opportunity to connect with one another in a relaxed—and often quite colorful—environment.
Past events have included:
- "Bon Voyage!": A fashion show highlighting Boomer travel clothes, luggage, helpful items and adventure tips were showcased
- "Satisfaction": A Boomer music break between speaker sessions where participants kicked back, enjoyed classic tunes and had a blast singing along
- "Revving Up Romance" A lunch hosted by "Dr. Ruth" who educated participants about the joys and myths of sex after 50
Stay tuned for this year's special engagements.
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